Lowe's
PRODUCT DESIGN | UX/UI DESIGN
overview
Lowe’s is a leading home improvement retailer with a large-scale e-commerce platform serving millions of customers across web and mobile. During my time there, the focus was on continuously improving the product experience, updating UX/UI, and developing new pages to support online purchasing at scale. Below are samples of the work delivered across key initiatives.
challenge
As online demand surged during the pandemic, the experience needed to evolve quickly to support increased traffic and more complex purchasing behaviors. Key areas of the product required improvement, particularly around product detail pages, pricing clarity, and product discovery. The challenge was to reduce friction, improve decision-making, and deliver solutions rapidly within a live, high-traffic environment.
Approach
The work focused on iterative UX/UI improvements across core product experiences.
Competitive Pricing on PDP
Redesigned product detail pages to better communicate pricing transparency and competitive positioning, helping users make faster and more confident purchase decisions.
Feature Collection on PDP
Developed new modules to surface product variations, bundles, and related collections directly within the PDP, improving product discovery and engagement.
Across both initiatives, user flows, wireframes, and UI patterns were continuously refined to improve clarity, usability, and scalability
outcome
The result is a more efficient and scalable e-commerce experience. Improved product and checkout flows supported a 111% growth in online sales, contributing to Lowe’s record-breaking $90B in revenue during the pandemic. The work helped create a faster, more intuitive experience for users navigating complex purchasing decisions at scale.