JM STUDIO
PRESENTS
The Art of What’s Next
Where flavor meets creativity.
janet mendoza
designing with soul. Leading with PUrpose.
For brands that spark movements — not just follow trends.
Creative direction grounded in story and strategy
I’m Janet—a Creative Leader, Art Director, and Designer with 10+ years of experience shaping meaningful, memorable brand stories. My work spans digital, print, and social—always rooted in clarity, intention, and impact.
I don’t just design. I lead, direct, and collaborate—guiding projects from insight to execution. I connect strategy to visual expression and help brands not just show up, but stand out and stay with people.
What I Bring
A grounded blend of creative instinct, care, and strategy.
Vision
Strategic direction meets detail-oriented execution.
I see opportunities where others see obstacles. I zoom out to shape the big picture and zoom in to perfect the details. I blend craft with concept, transforming insights into compelling storytelling. With a clear brand vision and high-quality execution, I lead with creativity, collaborate with intention, and push boundaries to elevate every project.
Leadership
Creative leadership that’s clear, confident, and driven by purpose.
I lead teams with vision and focus, from concept to campaign. I inspire bold ideas while keeping strategy and results at the center.
Versatility
Multidisciplinary execution across digital, print & social
With a flexible skillset and hands-on approach, I bring cohesion to complex projects—whether it’s a lifestyle shoot, brand refresh, or multi-channel rollout.
Pack Mentality
Collaborative, communicative, and team-first
I thrive in cross-functional teams and foster open communication—aligning internal stakeholders, external partners, and creative teams to move fast and stay aligned.
Perspective
Mentorship and creative team growth
I support and elevate the people around me—encouraging curiosity, sharing knowledge, and creating space for fresh thinking and strong culture.
Moments of Impact
Creative sparks that made some noise.
My design journey spans global agencies, powerhouse brands, and nimble in-house teams — with projects crossing wellness, tech, e-commerce, CPG, nonprofit, and retail.
From leading full-scale rebrands to crafting user-centered product experiences, I’ve worn many hats (sometimes all at once). Whether shaping a campaign for Jamba, designing enterprise apps at IBM, or building soulful brand systems for wellness clients, I move fluidly between strategy, storytelling, and sleek execution — always rooted in visual clarity and intention.
RaceTrac Rewards App
2015 - 2016
Led UX/UI for RaceTrac’s first mobile rewards app. It launched with over 250,000 downloads in the first month—2.5x the original goal.
AI-Driven Health Innovation for Medtronic
2016
Alongside IBM Watson, I designed the first prototype of Sugar.IQ for Medtronic—an AI-powered app that could predict hypoglycemia up to four hours in advance.
Jamba Rebrand & Loyalty Growth
2018-2019
Redesigned Jamba’s brand across digital and print. After launch, their loyalty program grew to over 2 million members.
Lowe’s
E-Commerce Optimization
2020 - 2022
Improved product and checkout flows during the pandemic, supporting a 111% growth in online sales and contributing to Lowe’s record-breaking $90B in revenue that year.
Affordable Housing Month Campaign
2025
Led creative strategy for a regional campaign that reached 115K+ residents and generated 250K+ social impressions through storytelling and partnerships.
Let’s shake things up
Together, we can change the game — one sip at a time.
Fueled by purpose, rooted in strategy, and obsessed with making every sip unforgettable.
