Moe's
Overview
Moe’s Focal Point: A Central Hub for Marketing and Training Materials.
Moe’s Focal Point is an internal portal designed to provide stores with marketing and trainiThe existing portal design needed a modern update to better meet user expectations and align with Moe’s evolving brand. The project aimed to completely revamp the user experience (UX) and user interface (UI), transforming the platform into an intuitive, visually appealing, and efficient tool that empowers store teams to seamlessly access and manage their resources.ng materials.
MY ROLE
Web Design
User Experience Design
User Interface Design
CLIENT
GoTo Foods
PRODUCT
Moe's Focal Point
Context
Focal Point serves as a vital tool for Moe’s employees to access marketing assets and training resources. As part of the redesign, I reimagined the platform from the ground up to enhance both usability and visual appeal. I focused on creating a more intuitive login process, refining profile management, and optimizing navigation to ensure users could effortlessly locate what they needed. The ordering process for materials was completely revamped, making it easier and faster for users to get resources. Every page, from the home dashboard to resource details, was redesigned to reflect Moe’s updated branding and to provide a cohesive and enjoyable user experience.
This holistic approach ensured that every aspect of the portal supported the goal of making tasks more intuitive and efficient for store employees.
Impact
The new UX and UI design transformed the Focal Point portal into a tool that feels modern, accessible, and aligned with the needs of its users. The improved design created a smoother flow across all user interactions, reducing complexity and fostering a more engaging experience. With a refreshed interface and enhanced usability, the portal now makes it easier for teams to focus on their work while navigating the resources they need with confidence and ease.