Banyan
Overview
Cloud Sangha, an online mindfulness meditation community co-founded by renowned teachers Tara Brach and Jack Kornfield.
The organization aimed to reimagine their brand and market positioning following the pandemic. Recognizing the need for a fresh, modern, and cohesive identity, they embarked on a rebranding journey to become Banyan. This comprehensive project spanned concept development to launch, involving collaboration with the CEO and design team to bring their new vision to life. The result was a brand and website that reflected Banyan’s clean, inviting, and inspiring approach to mindfulness.
MY ROLE
Web Design
UX/UI Design
Art Direction
CLIENT
Cloud Sangha
PRODUCT
Banyan
Context
The rebranding of Cloud Sangha into Banyan provided an opportunity to redefine their visual and digital presence in the mindfulness space. My role included guiding the creative direction for the new logo, color palette, and overall visual identity. I collaborated closely with the CEO and creative team, offering strategic insights to align the brand with its vision of simplicity, clarity, and inclusivity.
Through thoughtful art direction and clean UX/UI design, I led the creation of an intuitive and visually engaging website that elevated user engagement and provided a seamless experience.