The visual direction for “Love Begins with Home” centered on warmth, unity, and emotional resonance. Through a thoughtfully crafted series of digital and print pieces — including posters, banners, and social media graphics — the campaign created a strong visual presence across the Bay Area. Bold typography, heartfelt messaging, and hand-drawn illustrations came together to reflect the region’s vibrant diversity and to evoke a deep sense of care, strength, and belonging.

Every element was designed to not only inform, but to move people — to inspire them to take action, share the message, and stand in solidarity with their neighbors.

Impact

The campaign was met with an overwhelmingly positive response. It resonated deeply with both grassroots organizations and the broader community, becoming a visual rallying point throughout Affordable Housing Month. Used at events, shared across social platforms, and seen in public spaces, the campaign helped amplify a unified message: that love, care, and community are the foundation of true housing justice.

By the end of the month, “Love Begins with Home” had not only increased visibility for the movement — it had also fostered a greater sense of connection and collective power.