GoTo Foods
Overview
GoTo Foods is dedicated to staying ahead in the market by continuously innovating and elevating their brands.
These include Auntie Anne’s, Cinnabon, Carvel, Jamba, Moe’s Southwest Grill, McAlister’s Deli, and Schlotzsky’s. Each brand reflects its commitment to excellence and delivering exceptional experiences. With a focus on keeping their online presence dynamic, they frequently update their website content, create new pages, and refresh the design to ensure a seamless and engaging user experience. Every touchpoint is crafted to maintain a consistent, user-friendly, and visually appealing journey for their audience.
MY ROLE
Web Design
UX/UI Design
Art Direction
CLIENT
GoTo Foods: Carvel, Cinnabon, McAlister's, Moe's, and Schlotzsky's
PRODUCT
Websites
E-blasts
Context
As the lead of the digital design department, I played a crucial role in ensuring that GoTo Foods’ brands remained vibrant, cohesive, and user-focused. Regularly assessing their digital presence, I identified opportunities to refresh designs, enhance user experiences, and ensure all elements were aligned with brand guidelines. I designed new email templates tailored to each brand, created fresh graphics, and developed or updated website pages to maintain relevance and engagement. Balancing multiple projects and brands simultaneously, I collaborated closely with the SVP of Creative Services, art directors, marketing teams, developers, and executives to deliver impactful results that met strategic goals.
Impact
Maintaining a fresh and consistent brand presence across all platforms is essential for driving engagement and customer loyalty. By updating design systems, refining user experiences, and aligning every element with the brand’s identity, we created a cohesive digital ecosystem that resonated with users. This strategic focus has had a measurable impact on GoTo Foods, fostering growth, enhancing client relationships, and solidifying their position as market leaders.